This manual provides the technical information required to ensure that the visual identity of Memorial University of Newfoundland is used consistently and uniformly. 

• Brand standards (PDF)
• Printable, letter-size pages; up-to-date information; and samples of how the brand is developing

The visual identity includes a number of key elements that reflect the brand strategy that the university adopted in 2006:

• Logo
• Tagline
• Typography
• Visual elements — imagery, colour palette, design layouts
• Ceremonial and other marks

It is critical that each time the public comes in contact with the university the identity is communicated in consistent visual terms, whether it is portrayed on signage, departmental letterhead or the web.

To ensure correct usage of Memorial's marks, refer to this manual and use only approved artwork.

Most typical applications of the visual identity are covered in this manual, however, if you have other questions, please contact the Division of Marketing & Communications at 709-864-8663/8664.