Prokarytoic Promoters
The promoter positions are designated by their
distances from the start point of transcription, and are
named after consensus DNA sequence motifs common
in these regions. The -10 promoter is called the
TATA box, and the -35
promoter the CAT box.
Figure © 2012 TA Brown, Introduction
to Genetics (1st ed.); additional
text © 2014 by Steven M. Carr